HMV was Canada’s largest entertainment retailer specializing in DVDs, music, videos, and merchandise. In the face of sharply declining revenue, I was retained on a consultative basis to operationally launch and manage six wireless retail locations under a white label brand called TUGO. The new business featured Bell’s branded products/services and flanker brands: Virgin Mobile and Solo Mobile. The plan was to launch 6 wireless retail kiosks in HMV’s top locations as an independent business entity, apart from HMV’s core business. In this role my mandate was to provide expert guidance to the following areas:


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