Mobilicity was a new wireless carrier that won spectrum license to provide wireless services to five major cities in Canada in 2008. As one of the founding employees I was engaged to start branded retail operations under an independent dealer model. Mandated to perform several roles as the business’s life cycle evolved from start up to the sale to Rogers Communications, and the eventual shut down of operations. In many cases I performed roles simultaneously as the demands of the business evolved. Below is a time line of this experience.